We create brands people love
We partnered with Carousell to launch in Hong Kong, as well as continued partnership across other expansion oppotunities into new verticals.
Carousell is a SG-based online marketplace. We believe in the power of possibilities that people bring to the process.

Carousell's mission is to inspire every person in the world to start selling and buying to make more possible for one another, on a global scale.
Quek Siu Rui
Marcus Tan
Lucas Ngoo
GOAT Group is the marketplace for authentic sneakers under the GOAT and Flight Club brands.

Through its innovative technology and service, GOAT Group has changed the landscape of sneaker commerce and has quickly become the world’s most trusted source to discover, buy and sell authentic sneakers.
Eddy Lu
We partnered with GOAT to launch their China market by building out the local team and localizing products for the China market.
Snapask is an education technology company that applies machine learning and mobile cloud services to make education more effective, personalised, and accessible to everyone.

Snapask is currently supporting over 3.5 million students across 10 countries in APAC in their after school studies.
Timothy Yu
We partnered with Snapask to launch their Korea market, as well as continued partnership across other expansion and M&A opportunities into new verticals.
Homage is an award-winning personal care solution that combines curated and trained care professionals with smart technology to manage and provide on-demand holistic home and community-based caregiving to seniors and adults, allowing them to age and recover at home with grace, control and dignity.
Gillian Tee
We partnered with Homage to help them launch in Kuala Lumpur, Malaysia, unlocking and driving growth in an important expansion market. We hired a strong local team to continue scaling the business as well as set the foundations to launch in Johor Bahru, Malaysia.
Sandbox VR is the most advanced virtual reality experience in the world. We combine motion capture in real time with virtual reality technology to create a new medium that is the closest thing to the Star Trek holodeck that exists.
Steve Zhao
We partnered with the franchise owner of Sandbox VR Singapore to assess, build and expand the customer base in Southeast Asia. We built out a B2B business strategy and optimized growth levers to accelerate revenue growth while maintaining top customer experience.
Surkus connects people to the brands and events tailored to their interests. Using unique technology, the Surkus platform curates a targeted group of tastemakers for client events – whether that be nightlife, comedy shows, classes, product launches or a digital campaign.
Stephen George
We partnered with Surkus to launch their Hong Kong market as well as building their local team on the ground.

Henek Lo

Co-founder & CEO

Henek is the founder of Hypeasia.co, a Venture Builder that help international startups expand into China and Asia since 2018. HYPE specializes in cross border operations and how to effectively grow businesses entering new markets. In 2021, the company also launched their own Venture Studio to build new D2C startups based in Hong Kong to sell globa

Robert Hao

Co-founder & COO

Robert is an American Chinese who first arrived to China in 2006. From 2012-2017 he helped spearhead Airbnb’s China expansion where he led Business Ops & Strategy and Host Community Operations. From 2018-2020, Robert was the GM for GOAT GROUP and led the company’s expansion into China.

Martin Li


Martin was previously an integral part of Hired’s expansion into multiple APAC markets. Before Hired, he was an early member of Uber’s founding team in China. He helped set up many of the early China markets for Uber as well as managed multiple business units.

Henek was part of the core team that seeded Airbnb in Asia and in particular Greater China. Today Asia and China are our fastest growing regions.
Nathan Blecharczyk (Co-Founder, Airbnb)
A reliable mentor and long-term business partner, recommend startup founders to work with HYPE to explore growth opportunities leveraging on his diverse experience in the ever-changing industry
Timothy Yu (Co-Founder, Snapask)
HYPE were crucial partners who built the foundation of our China business from finance/corporate structure, launching a local product, hiring a full office, and planning large-scale PR events.
Eddy Lu, Founder & CEO of GOAT GROUP
HYPE has done an amazing job leading Carousell’s growth efforts in HK…driving rapid growth with a modest budget and a very lean team.
Siu Rui Quek (Co-Founder, Carousell)
HYPE has been instrumental in Homage’s regional expansion. They have solid execution chops, bringing their “been there done that” experience. They couldn’t come more highly recommended!
Gillian Tee, Founder & CEO of Homage