2019 - GOAT Group launches in China
2020 - Raised $100m from D1 Capital Partners
Launched China business
Built 60+ person local team
GOAT Group represents the leading platforms for authentic sneakers, apparel, and accessories. Operating two distinct brands – GOAT, the global platform for style and Flight Club, the original sneaker consignment store – GOAT Group has a global community of over 25M members across 164 countries.
Launching GOAT in China was a two year long journey with one mission, to provide the very best shopping experience for our Chinese consumers. In this process we recruited and trained a 40 person cross-functional team, built a dedicated WeChat Miniprogram application, built the corporate structure, setup logistics & supply chain, launched a brand campaign with celebrities PJ Tucker and Nick Chou (周湯豪), and capitalized on the promotional events of Double 11 and Double 12.